Take My Tack is part of Savara Tack Ltd and is a marketplace website established to provide and safe and secure platform to buy and sell second-hand, list their business information in the Equine Directory and provide content in the Chat Forum..

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.takemytack.co.uk (the “Site”).

We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. “Personal Information” is information that identifies you as an individual such as your name, date of birth, email address, IP address and telephone number.

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Some information we collect and store whilst voluntarily given by yourself, may have been unintentional, such as information divulged through the use of search tools and content you interact with.

Personal Information we collect and store about you may include the following:

General identification and contact information: your name, address, email, IP address, telephone details, gender, marital status, family status, date and place of birth, physical attributes including photos

Other sensitive information: political opinions, racial or ethnic, trade union membership, religious beliefs and criminal record.

Information enabling us to provide products and services: age, location, whether or not you hold a driving licence

Information from Apps: User generated content submitted through contributing to online forums, commenting on blog posts, completing onsite forms or emailing any of our internal services teams

Professional history information available publicly: educational background, employment history, skills and experience, professional licences and affiliations, educational and professional qualifications

Marketing preferences: defined when entering a competition or prize draw, submitting a survey response of other sales/marketing promotional activity

Statistical information: aggregate statistical information about site visitors and users for internal use and for other lawful purposes such as salary comparison services. Where we utilise such information, we will do so using an anonymous format and not include any Personal Information.

What legal basis do we reply on to process your Personal Information?
The Site can also process your data when it is deemed legitimate interest to do so and when these interests are not overridden by your data protection right

Ensuring the security and integrity of our services at all times

Enabling our Websites and Apps to operate effectively

Protecting and maintaining the safety, health and welfare of our customers, employees and other individuals

Promoting, marketing and advertising our products and services and/or sending promotional communications which are relevant and tailored to individual customers

Understanding our customers activities, needs, behaviours and preferences

Developing new products and services and improving existing products

Managing complaints, queries, customer contacts or disputes

Fulfilling our obligations to our customers, employees and shareholders

The basis for processing this information will be based on an applicable legal obligation. Other examples where the Site may process your data include complying with our legal and regulatory obligations, such as preventing, investigating and detecting crime, fraud or anti-social behaviour. This may include the need to work and share this information with law enforcement agencies.

How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
– Carry out market research and analysis, including satisfaction surverys
– Allow you to participate in contests, prize draws and similar promotions
– Enable social media sharing functionality
– Personalise your experience on the Site by presenting information and advertisements tailored to you
– Manage our infrastructure and business operations, and comply with internal policies and procedures
– Comply with applicable laws and regulatory obligations
– Establish and defend legal rights; protect our operations or those of any of our group companies or customers (you)
– Resolve complaints, and handle requests for data access or correction
– Communicate with you as part of our business and distribute important information regarding changes to our policies

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Business Intelligence/User Experience
To optimise our on-site conversation processes, providing you with smoother transaction experiences.
– To amplify and promote our call to actions and data capture forms
– To allow us to communicate with you on-site via web chat services
– To guide our business decisions, providing you with a better product and experiences
– To visualise and analyse website usage data (including user journeys and paths)
– To optimise our sales and marketing campaigns, ensuring they are best tailored for your interests and purposes of using our services

Direct & Automated Marketing
We may share your data with Third Party processors for the following purposes:
– To contact you via Email, SMS, Social Media, Telephone and Mail regarding offers, promotions, products or services
– To enhance and improve our marketing/advertising campaigns to you, providing you with a more tailored service.
– To facilitate in providing you with an improved product or service
– To enrich our data, with your consent, for the purposes listed above
– To automate our internal marketing processes and services

We working with the following Third Parties to facilitate the above:
– Facebook
– Instagram
– Twitter
– Mailchimp
– Google Adwords
– SurveryMonkey
– LinkedIn

You can opt out of allowing us to set cookies on your machine, in which case we will no longer be able to display relevant and contextual advertising to you. If you browse the internet on multiple browsers or devices, you may need to also visit the opt out link on all of those browsers or devices.

Third-Party Processor
We use a third party payment processor, Stripe, for all card payments. The Site does not store or share credit card details and relies on Stripe for this this to process payments made to us. You can read more about Stripe’s Privacy Policy here: https://www.stripe.com/gb/privacy

We use third party payment processor to process payments made to us. In connection with the processing of such payments, we do not retain any Personally Identifiable Information (PII) or any financial information such as credit card numbers. Rather, all such information is provided directly to our third party processor, Stripe, whose use of your personal information is governed by their privacy policy.

As a controller, we will not be legally responsible to you for any loss that you may suffer if a third-party gain unauthorised access to any information that you provide to Stripe.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

How can you manage or delete Personal Information?
Below are the ways in which you can take control of how we use your Personal Information:

General Information
When you register or send an enquiry through the Site, you will create an account on the site, against which we will store your basic details such as name, sex and location. On future visits, when logging in to your ‘My Account’ area, it is protected by your password and may only be accessed by you. You can manage the content and information in your Account at any time, by logging in to your ‘My Account’. As part of the account creation process, you will also agree to our Terms & Conditions and can choose how we keep in contact with you. If you want to update your marketing preferences, you can do so at any time by logging into your account and updating your preferences.

Contact Details
When placing an item/product or service advertisements with the Site, you can select whether or not to expose your telephone your telephone number as one of the contact methods you can be reached via. The default setting is for your number to be shown. You may however choose to remove your telephone number from being seen by customers. We do not provide your data to any third parties, beyond those explicitly detailed in this Privacy Policy and where we have a legitimate business case to do so.

Communications and Promotions:
You can decide to update your preferences or unsubscribe from any marketing or promotionals information that we may send to you by using the below methods:

– Using the preferences or unsubscribe functions at the bottom of any email we send
– Amending your account details by logging in to our website and opting in/out of the available communication preferences options
– Contact us on the Contact Us Page
– Emailing us


When you access our website online, we store some information about you. This is generally anonymous and used for statistical purposes. However, the Site uses a specific cookie to work with Google Universal Analytics and help us to understand how logged in users interact with our site. we do this by utilising a User ID we store against every user and combining this with the Google Analytics stored information. The information we collect helps us to provide a better experience and allows us to understand how you use the Site to fulfil your goals.

You can learn more about privacy at Google or choose to opt-out of this feature entirely by installing the Google Analytics Opt-out Browser Add-on.

Deleting your Personal Information:
you can remove any of the information that the Site stores about you, at any time, by logging into your account and choosing to ‘delete my account’.


The Site is committed to keeping your personal data safe and secure from unauthorised access to or unauthorised altercations, disclosure or destruction of information that we hold. We operate secure data networks protected by industry standard firewall and password protection. We have security measures in place to attempt to protect you to our fullest capability. To minimise potential breach or misuse, only cleared employees have access to the Personal Information that you provide us.

The Site use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be non-negotiable. These providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures. However, we will not be liable (to the fullest extent permitted by law) for any damages that may result from the misuse of any information, including Personal Data, by these companies.

Location based services
In some instances we will use location information made available to us to provide you with items, products and services close to you and to improve the general experience we provide to you. In no case will we merge such information with any personally identifiable information. We will at no times be able to connect you personally in connection with the respective location. You may at any stage opt out of location tracking by updating your device settings.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

The Site is not intended for individuals under the age of 13.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [email protected] or click the button below:

Main Menu